introduced legislation to fully fund Brand USA ... The bill, titled the VISIT USA Act, would reinstate support through the full allocation of Visa Waiver Program Electronic System for Travel Authorization (ESTA) fees
Fully fund Brand USA by restoring the full allocation of ESTA fees through the VISIT USA Act.
Occurrences
Evidence
Section 40009 amends the Travel Promotion Act by striking "$100,000,000" and inserting "$20,000,000" for annual transfers to the Travel Promotion Fund.
DHS says HR-1 requires annual inflation adjustments and sets the FY 2026 ESTA fee at $40.27, effective January 1, 2026.
Assessments
The promised outcome was not achieved. Brand USA was not fully funded by restoring the full ESTA-fee allocation through a VISIT USA Act; instead, later enacted federal law used HR-1 fee changes while reducing the Travel Promotion Fund transfer cap from $100 million to $20 million. That is the opposite of the specific funding restoration promised. Because this was framed around a named legislative vehicle, it indicates a serious legislative push, but the promised result still failed to materialize.